TCLtv+
Website Redesign for Streaming Platform
Project Brief
TCL, the second-largest producer of TVs and electronics worldwide, seeks to redesign the website for its free streaming service, integrated with TCL Smart TVs. This platform provides users with seamless access to free streaming options, enhancing the overall Smart TV experience. The goal is to create a clean, user-friendly website that highlights the streaming platform’s value while maintaining TCL’s reputation for innovation and sleek design.
TCL’s current website for their streaming platform is the first iteration and lacks the polished, user-focused design necessary to attract and engage visitors. The website should:
- Reflect TCL’s cutting-edge brand identity.
- Communicate the platform’s key features, including ease of use and its cost-free nature.
- Cater to a diverse audience, from tech-savvy users to those less familiar with Smart TVs.
- Be visually appealing while maintaining functionality and clarity.
The objective is to create a sleek and professional redesign that balances aesthetics with intuitive navigation, encouraging users to explore and understand the platform’s benefits.
TCL, the second-largest producer of TVs and electronics worldwide, seeks to redesign the website for its free streaming service, integrated with TCL Smart TVs. This platform provides users with seamless access to free streaming options, enhancing the overall Smart TV experience. The goal is to create a clean, user-friendly website that highlights the streaming platform’s value while maintaining TCL’s reputation for innovation and sleek design.
TCL’s current website for their streaming platform is the first iteration and lacks the polished, user-focused design necessary to attract and engage visitors. The website should:
- Reflect TCL’s cutting-edge brand identity.
- Communicate the platform’s key features, including ease of use and its cost-free nature.
- Cater to a diverse audience, from tech-savvy users to those less familiar with Smart TVs.
- Be visually appealing while maintaining functionality and clarity.
The objective is to create a sleek and professional redesign that balances aesthetics with intuitive navigation, encouraging users to explore and understand the platform’s benefits.
Skills
- HTML/CSS
- UX Design
- Ghost CMS
- Node.js
Role Breakdown
Design
20%
Development
80%
Solution
The redesign was conceptualized and built in Figma, a powerful design tool widely used for creating modern, collaborative web and app interfaces. Key aspects of the solution include:
Sleek and Modern Aesthetic
- A clean, minimalist design that aligns with TCL’s global reputation for innovation.
- Use of bold, high-quality visuals to emphasize TCL’s streaming service features.
- A cohesive color palette and typography that reflects the brand’s identity.
User-Focused Navigation
- Intuitive menu structures to ensure visitors can quickly access the information they need.
- Mobile-responsive design to optimize the experience across devices, from desktops to smartphones.
Clear Communication of Value
- Engaging banners and call-to-actions to highlight the free streaming feature.
- Organized content that educates users on how the service works and its unique benefits.
Interactive and Engaging Features
- Smooth animations to enhance the user experience without distracting from the content.
- Streamlined paths for users to explore content categories or learn about TCL Smart TVs.
Conclusion
By addressing these core needs, the redesigned website will elevate the streaming platform’s online presence and provide an engaging, intuitive experience for its users.
This project represents TCL’s commitment to delivering high-quality entertainment experiences both on-screen and online. The use of Figma allowed for rapid prototyping, collaborative input, and a polished, professional design.
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