Michelle Prather - Bristol Farms

Digital Designer

Feb.'19 - Jul. '20

Bristol Farms is a Consumer Packaged Goods (CPG) brand with 14 gourmet grocery store locations throughout Southern California. Offering health and wellness foods, Bristol Farms caters to an older and affluent demographic. As the Digital Designer, I was responsible for the design and development of websites, emails and social content. This role was 70% design / 30% production & development.

SKILLS

UX Design

Web Design & Development

Email Marketing

Digital Ad Campaigns

SEO

The Problem

Bristol Farms' website lacked a cohesive user experience across digital platforms, resulting in a high bounce rate and low average number of online orders.

The Solution

To create a seamless user experience across digital platforms by improving usability and providing a mobile-first online experience.

Online Shop
UX Design

The section with the largest opportunity to improve user experience was the online shopping section. A mobile-first approach presented customers with an improved way of shopping for their household essentials.

The Bristol Blog
UX Design | HTML/CSS

Creation of a variety of blog templates by modifying the existing theme with my knowledge of PHP. Templates consist of recipe template with recipe roundup, gift guides, and lifestyle themes. Moved from a one-column design, to a multi-column and responsive design.

Email Marketing
HTML/CSS | Mailchimp

I designed and developed a small library of email templates used for weekly specials emails, product announcements, and hosted events with a focus on ADA compliance and simplifying the Marketing Department's overall email process. Implementation of these best practices and ADA compliance resulted in a 6% increase in open rates and an increase of 4% in click through rate over a single quarter.

Digital Ad Campaigns
OCRegister.com | Google | Facebook

I created a series of digital ads featured on Facebook, Google and OCRegister.com for various campaigns including hatch chili season, Thanksgiving, Christmas, and to promote Bristol Farms' bakery exclusive, "The Cookie".

Graphic Design
"The Cookie" Holiday Bag

I created a series of digital ads featured on Facebook, Google and OCRegister.com for various campaigns including hatch chili season, Thanksgiving, Christmas, and to promote Bristol Farms' P.O.D. item, "The Cookie".