Student Project | The Art Institute of California – Orange County
June '13
A student project in which we were required to [re]design a logo for an existing non-profit company. I  chose PETA because I felt that their logo was outdated and did not ignite excitement. 
Brand Identity Design
Adobe Illustrator
Adobe InDesign
The Logo 
The logo is comprised of XX animals sourced from a royalty-free vector website and evenly spaced to spell out PETA. 
Branding Guide Launch Guide
The 10 page branding guides built in Adobe InDesign outlining the rules for how the logo should be properly used. 
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